About Ford
Digital Marketing Analyst Ford is a global automotive leader known for innovation, customer-centric solutions, and high-performing digital systems. Moreover, the company continues to transform mobility through technology-driven experiences and modern digital platforms. Because Ford promotes a collaborative work culture, employees grow through learning, ownership, and impactful contributions. Therefore, joining Ford offers you the chance to be part of a future-ready digital ecosystem that powers the Ford of Europe online experience.
Job Details
Job Title: Digital Marketing Analyst
Job ID: 54955
Location: Chennai, Tamil Nadu (On-site)
Employment Type: Full-Time
Batch: 2021–2025
Experience: 0–2 Years
Salary: As per Industry Standards
Qualification: BCom, BBA, BSc Computer Science, BCA
Certifications: Not Mandatory
Department: Marketing & Sales
Role Overview
We are looking for a skilled Digital Marketing Analyst to join the Ford team. In this role, you will support the Build & Price Website for Ford of Europe markets. Additionally, you will ensure accurate pricing, image updates, model configurations, and digital content approvals across various systems. As a result, your work will directly improve customer experience and ensure high-quality digital operations.
Key Responsibilities
• Interact with market contacts to collect updated price lists and order guides.
• Update daily metrics trackers, review amendments, and maintain organized records.
• Raise requests with external agency Oliver for new images or required modifications.
• Verify all images received and ensure they meet quality and branding guidelines.
• Approve analyst inputs before sending updates for market approval.
• Receive market approval for all GPRS updates and ensure accuracy.
• Check the test client for requested changes and raise tickets with the BSL team for cache clearance.
• Communicate continuously with market teams for preview-site approvals.
• Raise publishing requests with the Prague team once preview changes are approved.
• Push updated data to the PROD site, then raise cache-clear requests with the BSL team.
• Verify all PROD changes and communicate results with NSC.
• Support updates to the engine fuel table and download images for legacy downstream applications.
• Assist team members whenever workload needs balancing to maintain operational consistency.
Required Skills
• Strong knowledge of digital marketing operations and data accuracy processes.
• Basic understanding of content management systems and digital workflows.
• Good communication skills to coordinate with multiple teams.
• Detail-oriented approach with the ability to multitask effectively.
• Familiarity with Excel trackers, image validation, and documentation.
How to Apply
Ready to start your journey as a Digital Marketing Analyst at Ford? Follow these simple steps to apply:
Prepare your updated resume.
Highlight your most relevant skills, projects, and achievements.
Click the “Apply Now” link below.
Complete the online application form.
Submit your application and await further communication from the recruitment team.
